Autobahn Digital Dealership
Autobahn is an e-commerce platform which streamlines the buying and selling of vehicles in Qatar.
Client
Knightsbridge
My Role
UX / UI Designer
Industry
Automotive
Date
August 2023
Overview
Knightsbridge Automotive, a renowned luxury vehicle dealership in Qatar, wanted to enter the used car market with an online approach. This endeavour set out to introduce Autobahn, an e-commerce platform simplifying the way vehicles are purchased and sold in Qatar.
Key Considerations
Here are key considerations that guided our design and development decisions:
Market Dynamics
Establish trust with buyers and sellers by providing verified and helpful information to support their buying and selling decisions, while implementing multiple checkout methods for users interested in reserving or purchasing a vehicle.
Localization
Designing and developing Autobahn primarily in English but with a key focus on the market's language—Arabic. The platform adopts a right-to-left orientation to ensure cultural alignment.
Clear Communication
Craft clear and concise messaging for intricate processes such as trade-ins, finance approvals, and customization options. This ensures user understanding and a smooth experience on Autobahn.
Features and Integrations
Autobahn aims to create an easy-to-use online store, ensuring a smooth experience for buying and selling vehicles.
Online Shopping Experience
Whether you're searching for a new vehicle or looking to trade in your current one, the process is simple and intuitive.
Checkout Process
We simplified the checkout into four easy steps, making it as straightforward as popular online shopping platforms.
Upselling Opportunities
During checkout, we added options to explore and add extra products or accessories, giving users time to discover more.
Integrations
We seamlessly integrated secure payment solutions for efficient transactions and improved customer relationship management through Salesforce, enhancing sales processes and interactions.
Localization
Our commitment to localization guarantees a seamless experience for all Autoahn users, fostering confidence and comfort as you browse and shop in your preferred language.
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